Días Grandiosos con Kellogg’s is a multi-brand digital platform showcasing culturally relevant content and recipes from Kellogg’s family of brands. The program comes to life through an immersive digital experience including web, mobile, social and video and provides Hispanic women with valuable content across her path to purchase.
While working at Captura Group, I was asked to develop the branding for a Kellogg's program that would reach the Hispanic market. I started a by analyzing and understanding the client's brief and I created a logo that would capture the essence of "Let’s make today and everyday great, one moment at a time".
Logo design, style-guide, visual design
Visual design, art direction
The Días Grandiosos homepage is the entry point into Kellogg’s Hispanic digital platform, providing consumers with a wide variety of options for engaging with content, including favorite recipes and inspiring stories of real people. The homepage also serves as an introduction to the family of Kellogg brands that are enabling great days.
Días Grandiosos leverages the power of storytelling and connects each story to a brand’s purpose, helping build a deeper emotional connection between consumers and Kellogg products. This article features the real story of Jessica Juárez, a 14-year-old aspiring Olympic boxer coached by her father, support’s Frosted Flakes brand’s key Hispanic messaging that teamwork begins at home.
Art direction, UX/UI