WORK EXPERIENCE
BabyCenter.com | Pregnancy and Parenting Digital Platform | Art Director
May 2017 - Present, San Francisco, CA
Brainstormed, designed and delivered effective creative assets for social media across channels (Instagram, Facebook, Pinterest, Twitter, Snapchat and YouTube) for organic and promoted reach and engagement efforts.
Collaborated with key cross-functional partners to ensure that concepts meet business needs and ensure strategic and tactical creative objectives are met
Designed the on-boarding app tour experience to increase registrations
Created style guides for branded content and sponsored videos
Collaborate with developers and product managers to deliver effective design experiences
Lead partner in the redesign of responsive stage pages, menu and footer
Captura Group | Hispanic Advertising Agency | Visual Designer to Art Director
June 2013 - May 2017, San Francisco Bay Area
Developed strategic and effective creative solutions for brands such as Kellogg’s, Unilever, Pringles, Keebler, Knorr, Ponds, Bimbo, Dove, Allstate, La Costeña and Jumex
Efficiently deliver compelling Visual Design, UX, banner advertisements and social media campaigns
Collaborated across teams to execute on the creative strategy from idea, to concept to final product
Managed a team of designers including providing art direction/design feedback and implemented collaboration methods to ensure efficient workflow
Designed a number of storytelling creative pitches that generated new business to the agency
Mitzy Couture | High Fashion | Senior Graphic Designer
December 2012 - June 2013, Beverly Hills CA
Produced social media posts, sales kits, in-store print materials, fashion catalogs and website
Oversaw photo shoots and video productions
Responsible for all photo-retouching and editing
Collaborated in the planning and logistics of the opening of Mitzy’s boutique in Beverly Hills in the iconic Wilshire Hotel
3rd Lyon Ventures | Media and Entertainment Consulting | Graphic Designer
March 2010 - June 2013, San Diego CA
Produced a number of media and sales kits for monitorLATINO, Grammy Award winning singer Jenni Rivera, Gerardo Ortíz, Original Banda el Limón, Banda el Recodo, Banda los Recoditos and Banda de Turistas
Managed social media properties for monitorLATINO
Responsible for designing Mexican Pop Star Yuridia’s website to promote her 2011 US tour
QUALIFICATIONS
Over 8 years of experience in visual design, from idea, to concept to final product
4 years of experience working in digital agency
Exceptional organizational and time management skills with attention to detail
Ability to grasp client needs and consider effective creative solutions
2 years of experience leading a design team giving art direction and managing team workloads
SOFTWARE
Adobe Photoshop, Illustrator, InDesign, Premiere, After effects, InVision, PowerPoint, Keynote, Word and Excel
EDUCATION
CETYS University, Tijuana Baja California, Mexico
MBA with a concentration in Marketing
CETYS University, Tijuana Baja California, Mexico
BA in Digital Graphic Design Engineering.
LANGUAGES
Fluent in English and Spanish.
I’m a multi-disciplined visual designer with a passion for brand identity, marketing and all things digital. Over the past 8 years I’ve had the pleasure of working with a wide variety of clients such as Kellogg’s, Pringles, Keebler, Unilever, Knorr, POND’S, Allstate and award winning latin artists such as Jenni Rivera, Banda el Recodo, Yuridia to name a few.
I’ve worked on a range of different projects from identity and branding, print materials, concept creation to web design.