JESSICA FENDER
Art Director
POND'S Cold Cream landing page
My roles
Visual Design, UX/UI
Process
I was tasked to design a landing the page to showcase this product. I designed the information architecture of what the account and content team wanted to communicate. I developed a layout featuring the benefits and usage of the product, it's key properties, influencer content, an online coupon, newsletter signup, and other Cold Cream articles.
About
The POND'S website needed to showcase more information and content about the Cold Cream Cleanser. The Cold Cream Cleanser is POND'S most iconic product developed in 1907 and still to this day.
Landing page wireframe
Cold Cream Cleanser animated banners
My Roles
Visual design, prototype animation in Photoshop
POND'S Cold Cream article
My role
Visual design
The purpose of this article is to educate consumers on how to use POND’S Cold Cream Cleanser by skin type. This content piece highlights the three main skin types that cold cream is good for, why it’s good for that skin type, and how to use it per skin type.
