About

México Rico is Vilore Foods' bilingual digital program that targets both US Hispanic consumers and general market foodies and showcases traditional and contemporary Mexican recipes featuring La Costeña and Jumex products as well as associated cooking tips, ideas, and inspiration.

Process

I was tasked to design the branding (Logo, campaign name, and visual design style) for the program. After defining the visual design style, I started working with the content team to determine what should be communicated to the end user and design the information architecture and page flow.

México Rico website

My roles
Art direction, UX/UI, visual design, logo design

Homepage wireframe

Facebook posts

Day of the dead recipe teaser - La Costeña Hot Mole, Adobo and Green Mole

Article teaser featuring the versatility of beans - La Costeña Beans

Chipotle cream cheese recipe teaser - La Costeña Chipotles

Tamales recipe teaser - La Costeña Jalapeños