• Work

JESSICA FENDER

Art Director

  • Work
captura_hero.jpg

Agency website redesign

My roles
Logo refresh, Art Direction, UX/UI

Process

Once I gathered the information Caputra wanted on their their website I had to restructure the information architecture and create wireframes (in omnigraffle). After the stakeholder were satisfied with the new proposed design we ran user testing on the prototype and iterate with the findings. Finally I coordinated with the web developer for performed QA.

About

Captura needed a new website refresh that was also responsive. It also needs to have unique case studies for the different clients.

 

Captura Group's site prior 2014

captura_2009.jpg

2014 Redesign

See it live: www.capturagroup.com

captura_landing.jpg

Homepage wireframe

CG_wire.jpg

Case Study Page

One of the more complex challenges was to define the case study structure that could allow a unique experiences for different clients while not over complicating the development efforts and assuring that it maintained a responsive layout.

For this I defined the information architecture for case studies and designed three initial layouts.

See all case studies

Sample case study: TuSeleccion

TuSeleccion-CS.jpg

Copyright © 2019 - www.tikafender.com - Jessica Fender